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Tensor Auto FZE ("Tensor," "we," "us," or "our") is the data controller responsible for your personal data. Tensor Auto FZE is a company incorporated and registered in the United Arab Emirates, engaged in the design, manufacture, sale, and servicing of autonomous electric vehicles under the "Tensor" and "Robocar" brands.
We are committed to protecting your privacy and processing your personal data in compliance with the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection ("UAE PDPL"), its implementing regulations, and all other applicable data protection laws and regulations in the United Arab Emirates.
If you have any questions about this Privacy Policy or how we handle your personal data, you may contact our Data Protection Officer at:
We collect and process various categories of personal data depending on your interactions with us. The types of personal data we may collect include the following:
Identity Data: Full name, date of birth, nationality, gender, photograph, Emirates ID number, passport number, and driver's license details. This information is collected when you create an account, place a reservation or order, arrange a test drive, or interact with our customer support teams.
Contact Data: Email address, telephone number, mobile number, residential or business address, and preferred language of communication. We collect this data to manage your account, communicate with you regarding your vehicle order, and provide after-sales support.
Financial and Transaction Data: Credit or debit card details, bank account information, payment history, transaction records, financing or leasing application details, and any other information required to process payments for vehicle reservations, orders, or services. Payment card information is processed through our payment service provider and is not stored on our servers in unencrypted form.
Vehicle Data: Vehicle Identification Number (VIN), vehicle model and configuration, purchase history, service records, warranty claims, and vehicle preferences. If you own or lease a Tensor Robocar, please also refer to our Vehicle Data Privacy Policy, which addresses data collected by the vehicle itself.
Technical and Usage Data: IP address, browser type and version, operating system, device identifiers, time zone setting, referral source, pages visited on our website, duration and frequency of visits, and clickstream data. This information is collected automatically when you access our website or mobile applications.
Marketing and Communications Data: Your preferences regarding receiving marketing communications from us, your communication preferences, and your responses to surveys, promotions, or feedback requests.
Third-Party Data: We may receive personal data about you from third parties, including identity verification services, credit reference agencies, financial institutions processing your vehicle financing application, insurance providers, and business partners who refer you to our products or services.
We process your personal data for the following purposes:
Order Fulfillment and Service Delivery: To process your vehicle reservation, manage your order through production and delivery, register your vehicle, process payments, arrange delivery logistics, facilitate trade-in evaluations, and provide after-sales service, maintenance, and warranty support. This processing is necessary for the performance of our contract with you.
Account Management: To create and manage your Tensor account, authenticate your identity, maintain your preferences and settings, and enable access to personalized services through our website and mobile application. Your account allows you to track your order status, manage your vehicle settings remotely, schedule service appointments, and access vehicle documentation.
Communications: To send you transactional notifications regarding your order status, delivery schedule, service appointments, and account updates. We may also contact you to respond to inquiries, resolve complaints, and provide customer support. These communications are essential to the services we provide and are not subject to marketing consent requirements.
Product Development and Improvement: To analyze trends and usage patterns across our website and services, conduct internal research, develop new features, improve existing products and services, and enhance the safety and performance of our autonomous driving technology. Where possible, we use aggregated or anonymized data for these purposes.
Marketing and Personalization: With your consent, to send you marketing communications about our products, services, events, and promotions, including information about new vehicle models, software updates, and accessories. We may personalize these communications based on your preferences and interactions with us.
Legal and Regulatory Compliance: To comply with our legal obligations under UAE law, including record-keeping requirements, tax reporting, anti-money laundering checks, sanctions screening, and responding to lawful requests from regulatory authorities, law enforcement agencies, and courts.
Safety and Security: To protect the safety of our customers, employees, and the public, including monitoring for fraud, unauthorized access, and cybersecurity threats. This also encompasses our obligations related to vehicle safety reporting and recall management.
Under the UAE PDPL, we process your personal data on the following legal bases:
Consent: Where you have given us clear, specific, and unambiguous consent to process your personal data for a stated purpose. You have provided consent, for example, when you opt in to receive marketing communications, enable optional cookies on our website, or voluntarily provide additional information beyond what is contractually required. You may withdraw your consent at any time by contacting us at privacy@tensor.auto or through your account settings. Withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal.
Contractual Necessity: Where processing is necessary for the performance of a contract to which you are a party, or to take steps at your request prior to entering into a contract. This includes processing required to fulfill your vehicle reservation, order, financing application, service appointment, or warranty claim.
Legal Obligation: Where processing is necessary for us to comply with a legal obligation to which we are subject under UAE law, including consumer protection laws, tax regulations, vehicle registration requirements, safety reporting obligations, and anti-money laundering laws.
Legitimate Interests: Where processing is necessary for our legitimate business interests, provided that such interests are not overridden by your rights and freedoms. Our legitimate interests include fraud prevention, network and information security, internal administrative purposes, and direct marketing to existing customers regarding similar products and services.
Vital Interests: In exceptional circumstances, we may process your personal data to protect your vital interests or those of another person, such as in the event of a vehicle safety emergency.
We do not sell your personal data. We may share your personal data with the following categories of recipients, and only to the extent necessary for the purposes described in this Privacy Policy:
Service Providers: We engage trusted third-party companies to perform services on our behalf, including payment processing (Stripe, Network International), cloud hosting and data storage, customer relationship management, email delivery, analytics, identity verification, and logistics. These service providers are contractually bound to process your data only on our instructions and in accordance with applicable data protection laws.
Financial Partners: If you apply for vehicle financing or leasing, we share relevant personal and financial data with our partner financial institutions and credit reference agencies to process your application. These institutions are independent data controllers with respect to the data they receive.
Insurance Providers: If you purchase vehicle insurance through our platform, we share necessary data with the relevant insurance company to facilitate the issuance and management of your policy.
Delivery and Registration Partners: We share data with vehicle transport companies, vehicle registration authorities (such as the Roads and Transport Authority), and customs agencies as required to complete the delivery and registration of your vehicle.
Business Affiliates: We may share data within the Tensor corporate group, including subsidiaries and affiliates, for internal administrative purposes, product development, and customer support.
Legal and Regulatory Authorities: We may disclose personal data to government agencies, courts, law enforcement authorities, and regulatory bodies where required by law, legal process, or to protect our legal rights. This includes compliance with court orders, subpoenas, and requests from the UAE Data Office or other competent authorities.
Professional Advisors: We may share data with our legal counsel, auditors, accountants, and insurers where necessary for the provision of professional services.
We require all third parties with whom we share personal data to implement appropriate technical and organizational security measures and to process the data only for the specified purposes.
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, to resolve disputes, and to enforce our agreements. The specific retention periods depend on the nature of the data and the purpose of processing:
Account Data: Retained for the duration of your active account and for a period of five (5) years following account closure, to comply with UAE commercial record-keeping requirements.
Transaction and Order Data: Retained for a minimum of five (5) years after the completion of the transaction, in accordance with UAE tax and commercial law requirements.
Vehicle Ownership Data: Retained for the duration of your ownership of the vehicle and for five (5) years thereafter, to support warranty claims, recall management, and regulatory compliance.
Marketing Data: Retained until you withdraw your consent or request deletion. If you unsubscribe from marketing communications, we retain a record of your opt-out preference to ensure we honor your choice.
Technical and Usage Data: Aggregated analytics data may be retained indefinitely. Individual-level browsing data is retained for twenty-four (24) months.
When personal data is no longer required, we securely delete or anonymize it in accordance with our data retention and destruction policies. Anonymized data that cannot be used to identify you may be retained indefinitely for research and statistical purposes.
Under the UAE PDPL, you have the following rights regarding your personal data. You may exercise these rights at any time by contacting us at privacy@tensor.auto or through your account settings:
Right of Access: You have the right to request confirmation of whether we process your personal data and, if so, to obtain a copy of that data together with information about the purposes of processing, the categories of data concerned, the recipients to whom the data has been or will be disclosed, and the retention period.
Right to Rectification: You have the right to request that we correct any inaccurate personal data and complete any incomplete personal data. You can also update certain information directly through your account settings.
Right to Erasure: You have the right to request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn your consent (and no other legal basis applies), or where the data has been unlawfully processed. Please note that we may be unable to comply with your request if retention is required for legal compliance or the establishment, exercise, or defense of legal claims.
Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data, where the processing is unlawful, or where you have objected to processing pending verification of our legitimate grounds.
Right to Data Portability: You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to transmit that data to another data controller without hindrance, where technically feasible.
Right to Object: You have the right to object to the processing of your personal data on grounds relating to your particular situation, including processing based on legitimate interests. You also have the right to object at any time to the processing of your personal data for direct marketing purposes.
Right to Object to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. You may request human intervention, express your point of view, and contest any such decision.
We will respond to your request within thirty (30) days of receipt. We may request verification of your identity before processing your request. If your request is manifestly unfounded or excessive, we may charge a reasonable fee or refuse to act on the request, providing you with an explanation of our reasons.
Your personal data may be transferred to and processed in countries outside the United Arab Emirates where Tensor, its affiliates, or its service providers maintain facilities. These countries may include, but are not limited to, [countries to be specified based on actual data flows].
We take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Privacy Policy and the requirements of the UAE PDPL when transferred internationally. Before transferring personal data outside the UAE, we ensure that:
We do not transfer personal data to any country that does not provide adequate protection unless appropriate safeguards have been implemented. You may contact us at privacy@tensor.auto to obtain further details about the specific safeguards we have in place for international data transfers.
We implement and maintain appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, destruction, loss, or misuse. These measures include:
Technical Measures: Encryption of data in transit using TLS/SSL protocols and encryption of data at rest using industry-standard encryption algorithms. We employ firewalls, intrusion detection and prevention systems, secure access controls, multi-factor authentication for internal systems, and regular vulnerability assessments and penetration testing.
Organizational Measures: Access to personal data is restricted to authorized personnel on a need-to-know basis. All employees and contractors who process personal data are subject to confidentiality obligations. We conduct regular data protection training, maintain incident response procedures, and perform periodic audits of our data processing practices.
Payment Security: Payment card transactions are processed through PCI-DSS compliant payment service providers. We do not store full payment card numbers on our systems.
Incident Response: In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the UAE Data Office without undue delay and, where required, inform affected individuals in accordance with the UAE PDPL.
While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to continuously improving our security practices.
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. A cookie is a small text file placed on your device when you visit our website.
For comprehensive information about the types of cookies we use, their purposes, and how you can manage your cookie preferences, please refer to our separate Cookie Policy, available at https://tensor.auto/cookie-policy.
In summary, we use the following categories of cookies:
You may manage your cookie preferences at any time through the cookie consent banner on our website or through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
Our website, products, and services are not directed at individuals under the age of eighteen (18). We do not knowingly collect or process personal data from children under the age of eighteen (18). The purchase or reservation of a Tensor vehicle requires the purchaser to be at least eighteen (18) years of age and to possess the legal capacity to enter into binding contracts.
If we become aware that we have inadvertently collected personal data from a child under the age of eighteen (18) without appropriate parental or guardian consent, we will take immediate steps to delete such data from our records. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us at privacy@tensor.auto so that we can take appropriate action.
We may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal requirements, or business operations. We will notify you of material changes by:
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data. Your continued use of our website or services after the posting of any changes constitutes your acknowledgment of such changes. If any change requires your consent under the UAE PDPL, we will obtain your consent before implementing the change.
Previous versions of this Privacy Policy are available upon request by contacting us at privacy@tensor.auto.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, you may contact us through the following channels:
Data Protection Officer Tensor Auto FZE [Registered Address] United Arab Emirates
Data Subject Rights Requests: To exercise any of your rights under the UAE PDPL (access, rectification, erasure, restriction, portability, or objection), please submit your request by email to privacy@tensor.auto or through the data subject rights portal on our website at https://tensor.auto/privacy/rights. We will acknowledge receipt of your request within five (5) business days and respond substantively within thirty (30) days.
Complaints: If you believe that our processing of your personal data violates the UAE PDPL, you have the right to lodge a complaint with the UAE Data Office. We encourage you to contact us first so that we may attempt to resolve your concern directly.
UAE Data Office https://uaedataoffice.ae [Contact details as published by the UAE Data Office]
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